Stormur: Ever-Evolving Music Video

The music video for Sigur Rós' song Stormur is a succesfull example of interactive video, social networking and crowd-sourcing.

Icelandic post-rock band, Sigur Rós released an interactive, evolving, fan-made music video to their song Stormur (from 2013 album Kveikur) powered by popular social networking service Instagram. Fans are able to create their own short video through Instagram to add to Stormur, using hashtag '#stormur' to enter their video into the cycle.

The Stormur music video was debuted on August 5, 2013 and continues to evolve.

Click here to see Stormur