Media Magic for Events and Entertainment

Tag Town is a platform for location-based multi-player games and stories, played across mobile apps and web browsers. On an iPhone it looks and feels like a Camera app. You identify real world locations from clues and then take your own photos to progress in the game. The aim is to discover new places and unlock achievements - stories, prizes, discount vouchers from participating vendors.

It's a clever platform that makes it really easy for people to create their own quests to share with friends or a wider audience. Tag Town lets you recycle photo collections already online and use them in games. For gamers, Tag Town offers the ability to tell the game how much time you have available to play and, based on your GPS position, a customised quest is automatically created for you - a set of challenges to complete in the time available. Tag Town also gives storytellers a way to put together collections of photos with text and other art to create unique stories to share.

Tag Town will be available as a free download later this year.